Communicative Images of Graphic Designers on Instagram Pages

The purpose of the article is to identify features successful graphic designers 21st-century positioning on pages so­cial network Instagram, highlight directions communication strategies and approaches their visualization. Research methodolo­gy. To carry out this study, we used empirical method collecting factual material, analysis, comparison, generalization methods. principal source analytics designers’ Insta­gram as material. scientific novelty study consists in a comparative analysis communicative images Instagram pages, based which, for first time, an attempt was made sys­tematize contact with subscribers. There are four possible ap­proaches creating image designer, however, do not exhaust entire range options. Conclusions. use social networking reasonable effective designer’s professional development, number subscribers such much bigger reaches several hundred thousand active subscribers.
 design by de­signers audience contained planning strategy process whole, tactics individual com­munication acts (posts), allocation types content, rhythmic alternation design. (posts) tactics, de­sign. These components combination increases effectiveness communi­cative image, presented pages. This, turn, together constant subscribers, ensures popularity potential customers promotes growth.